AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on iOS in Egypt in Q1 2022
Explore the performance of the top 5 film and television apps on iOS in Egypt during Q1 2022, featuring trends in downloads, revenue, and active users.
The first quarter of 2022 saw significant activity in the film and television app category on iOS in Egypt. Here's a detailed look at the performance of the top 5 apps in this category: Netflix, Shahid - ﺷﺎﻫﺪ, WATCH IT: Drama,Movies, OSN+, and STARZ ON.
Netflix experienced fluctuating weekly revenue, peaking at approximately $1.8K in the final week of February. Weekly downloads showed an early quarter peak with 12.8K in the week of January 24, followed by a gradual decline to 3.4K by the end of March. Active users decreased from 71.8K at the start of January to 57.5K by the end of the quarter.
Shahid - ﺷﺎﻫﺪ saw a steady increase in weekly revenue, culminating at around $32K in the last week of March. Downloads also spiked significantly in the same week, reaching 15.5K. Active users increased notably towards the end of the quarter, rising from 27.4K in mid-March to 41.7K by the end of the month.
WATCH IT: Drama,Movies had a varied performance, with weekly revenue peaking at approximately $37.6K in the last week of March. Downloads surged towards the quarter's end, reaching 16.2K in the final week. Active users saw a corresponding increase, climbing to 31.9K by the end of March.
OSN+ maintained a consistent weekly revenue, peaking at around $5.9K in late February. The app's downloads remained relatively stable, with a peak of 3K in the last week of March. Active users also saw a steady incline, reaching 13.2K by the end of the quarter.
STARZ ON had a notable spike in weekly revenue at the end of January, reaching $4.8K. Downloads peaked at 7.4K the same week, followed by a fluctuating trend. Active users saw a significant increase in late January, peaking at 12.6K, before stabilizing around 2.8K by the end of the quarter.
For more detailed insights and analysis, visit Sensor Tower.